Overview Weekly path Projects
Hands-on & career-ready
Start Week 1
8 weeks · 34 core lessons · 8 real projects

Your Digital Marketing control centre

Move from theory to campaign-ready skills with an 8-week journey that blends funnels, content, paid media, email, and analytics into one cohesive learning experience.

Course Structure
8 themed weeks
From 101 foundations to analytics & optimisation.
Practice
8 portfolio projects
Channel maps, personas, dashboards & more.
Skill Tracks
Strategy · Content · Data
Designed for junior marketers & career switchers.
Continue to Week 1 Browse weekly roadmap
Each week ends with a practical, portfolio-ready project.

Navigate your weekly path

Jump directly into any week, or follow the recommended order from foundations to advanced analytics.

1 Week 1 · Foundations

Digital Marketing 101

4 lessons Channel map project
  • Owned, earned & paid media channels.
  • Mapping basic customer funnels.
  • Setting effective OKRs vs. KPIs.
  • UTM parameter structure & tracking.
Project: Create a channel map for a mock business.
Open Week 1 Start here
2 Week 2 · Customer Insight

Audience & Journey Mapping

4 lessons 2 persona builds
  • Creating detailed buyer personas.
  • Jobs-to-Be-Done (JTBD) framework.
  • Path-to-purchase mapping.
  • Developing core messaging pillars.
Project: Build 2 personas with pain points & messaging.
Open Week 2 Know your audience
3 Week 3 · Content Engine

Content Fundamentals

4 lessons Calendar + assets
  • Copywriting basics for digital channels.
  • Building editorial content calendars.
  • Basic Canva design workflows.
  • Asset management & organisation.
Project: Create content calendar + 3 sample assets.
Open Week 3 Build your content engine
4 Week 4 · Site & UX

Websites & UX

4 lessons UX audit
  • CMS basics (WordPress vs. Shopify).
  • Landing page structure & form optimisation.
  • Page speed fundamentals.
  • Basic web accessibility principles.
Project: Perform website UX audit using checklist.
Open Week 4 Optimise the experience
5 Week 5 · Organic Traffic

SEO Essentials

4 lessons Keyword map
  • Keyword research & search intent.
  • On-page element optimisation.
  • Internal linking strategies.
  • Google Search Console setup & reports.
Project: Keyword map + optimise sample product page.
Open Week 5 Grow organic reach
6 Week 6 · Paid Traffic

Intro to Paid Media

4 lessons Ad set build
  • How digital ad auctions work.
  • Keyword match types & negative keywords.
  • Ad creative best practices.
  • Google Ads & Meta Ads Manager tour.
Project: Create mock ad creatives + targeting plan.
Open Week 6 Launch paid campaigns
7 Week 7 · CRM & Email

Email & CRM Basics

5 lessons Welcome sequence
  • List growth strategies & lead magnets.
  • Segmentation fundamentals.
  • Email template design.
  • Deliverability basics & compliance.
  • Simple automation workflows.
Project: Build sign-up form + 3-email welcome sequence.
Open Week 7 Nurture your leads
8 Week 8 · Analytics

Analytics & Reporting

5 lessons GA4 dashboard
  • GA4 property setup & configuration.
  • Event tracking basics.
  • Explorations & basic analysis.
  • Dashboard building in Looker Studio.
  • A/B testing setup & ethics.
Project: Set up GA4 + build basic dashboard.
Open Week 8 Make data-driven calls

What you'll build across the 8 weeks

Every module ends with a concrete deliverable you can show in interviews or use directly inside a real business. Treat this dashboard as your launchpad for a personal marketing portfolio.

Channel & funnel maps
Customer personas
Content calendars & assets
UX audits
SEO plans
Paid media concepts
Email journeys
Analytics dashboards
  • Strategic artefacts
    From messaging pillars and funnels to keyword maps and UX audits.
  • Executional skills
    Hands-on experience with CMS, Canva, Google Ads, Meta, email tools and GA4.
  • Measurement mindset
    Confidently read reports, build dashboards and run ethical experiments.
  • Portfolio ready work
    Export your projects as PDFs, case studies or interview talking points.